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7 Website Design and Development Best Practices for 2018

Having just a functional website without appeal will not attract a lot of people. Conversely, a well-designed website is nothing if it is not functional – making it something that is “all form, no substance.”

There are still plenty of websites out there that are poorly designed, and to be honest, it is both the clients and the developers’ fault. It is it client’s fault for having unrealistic expectations and not having the proper budget for the project. After all, website design is a “you get what you paid for” affair.

On the other hand, it is also the developers’ fault because some of them take projects that they know will turn out poorly and some of them just do not know how to implement the best elements in their clients’ web pages.

It is time to turn on a new leaf and quash all of these poorly designed websites. It is now time to create a website that is not only aesthetically pleasing but it also has to be functional as well.

So, without further ado, here are some website design and development best practices that developers who want to be the best website developers must implement in 2018:

1. Mobile-Friendly

Gone are the days of computer-superiority; embrace the coming of the smartphone populace. You have to implement a website that either a computer or a smartphone user can enjoy. Implement the reactive design which ensures that no matter what platform the user ultimately uses to peruse your website, that they will get a fully functional and optimal web page.

2. Adheres to SEO Standards

SEO is not only for search engines; it is also for us, humans, as well. Create content that is compelling so that people will naturally flock to your website.

3. Create Landing Pages

Especially ones that cater to conversion-centric clients. These landing pages should allow people to do some amazing things like purchasing a product, set an appointment, and other things that include customer engagement.

4. Has to Load Quickly

We live in a fast-paced world in that we now have faster internet connections. However, despite the speed that you are enjoying, some websites are still poorly designed that it takes quite a while to load.

As much as possible, optimize different elements in your web pages so that they load at a much faster rate. You can check your site’s loading speed by using a tool like Pingdom, for example.

5. Put Social Media Users in Mind

When you have compelling content, people might want to share it with their friends. So, be sure to have a social media sharing button handy so that people can easily pass it to their folks on their different social accounts.

6. Incorporate Machine Learning

If your website offers different services, you can employ machine learning so that it “learns” from their habits and so that you can automatically suggest some things that they may want to have. Doing so will increase customer satisfaction and who knows, they will continue to use your platform for a very long time.

7. Don’t’ Forget to Use Analytics

Measuring and looking at analytics can help you push forward. Track the traffic, conversions, and other indicators so that you will know what to do to improve in certain areas.


As website developers, it is your task to adhere to the new standards. Let us abolish all the poorly-designed websites and replace them with ones that are not only functional, but also attention-grabbing as well.

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